GCPL Udyogi: Breaking gender barriers to make women financially independent  

West Bengal has one of the highest female literacy rates (71% as against the national average of 65%) but it records the highest child marriages. The problem is rampant in SC/ST communities. To counter this problem, the West Bengal Government has launched programs like Kanyashree and Udyogi. Godrej Consumer Products Limited (GCPL) is a proud partner of the Udyogi project, which supports SC/ST girls between the age range of 18 to 20 to avail the scheme and start a small retail business. Our team did group meetings with women in different areas and made them aware of the project. We launched a campaign wherein we used sketches to speak about the ill-effects of child marriage and gender discrimination. Till now, 50 girls have availed the scheme under Udyogi program and have been able to ward off early age marriage.


Godrej One, Pirojshahnagar,
Eastern Express Highway,
Vikhroli East, Mumbai, Maharashtra Pin Code - 400 079