GCPL Udyogi: Breaking gender barriers to make women financially independent  



West Bengal has one of the highest female literacy rates (71% as against the national average of 65%) but it records the highest child marriages. The problem is rampant in SC/ST communities. To counter this problem, the West Bengal Government has launched programs like Kanyashree and Udyogi. Godrej Consumer Products Limited (GCPL) is a proud partner of the Udyogi project, which supports SC/ST girls between the age range of 18 to 20 to avail the scheme and start a small retail business. Our team did group meetings with women in different areas and made them aware of the project. We launched a campaign wherein we used sketches to speak about the ill-effects of child marriage and gender discrimination. Till now, 50 girls have availed the scheme under Udyogi program and have been able to ward off early age marriage.

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Godrej One, Pirojshahnagar,
Eastern Express Highway,
Vikhroli East, Mumbai, Maharashtra Pin Code - 400 079



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