GERC Colorathon: A big-scale event with bigger positive outcomes  

Godrej Expert Rich Crème (GERC) partnered with ‘Good and Green Team’ to conceptualize a unique consumer engagement program, ‘Colorathon’. The two weeks long ‘Free Hair Colouring’ activation was conducted in collaboration with the trainees of our Salon-i centers. The centers coloured the hair of over 2, 80,000 consumers all across India, which is possibly a world record in itself. The program created good visibility for our Salon-i centers and enabled the beautypreneurs to understand how to create bundled offers and hence increase the putdown amount per customer. It reached out the marginalised sections of the society, showcasing them the financial potential of such initiatives for women. This successful association received good support from our partners Saath, Save The Children India, Aditya Birla Skill Foundation, Don Bosco, Pratham, and Yuva among others.


Godrej One, Pirojshahnagar,
Eastern Express Highway,
Vikhroli East, Mumbai, Maharashtra Pin Code - 400 079