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What did we find?

Our persistent efforts and a compilation of research work in Northeast India opened up an abundant insight into the opportunities and challenges faced by women entrepreneurs in that part of the country.

Some of the challenges, to name a few, were access to finance, career management, lack of growth opportunities and unfair gender discrimination towards these women entrepreneurs.

What did we do?

In the month of September, with an aim to open up new avenues and much-required opportunities for our Northeastern beauty-preneurs, we collaborated with the Bblunt team.

Jointly, we provided these beauty-preneurs an excellent opportunity – a makeover competition where participants were encouraged to display their make-up and hairstyling skills. With 12 teams in participation, each team had a makeover stylist (beauty-preneur) and a model. Contesting beauty-preneurs were required to pick a celebrity of their liking and provide a complete makeover to their respective models. The condition was that after the makeover the models should resemble the celebrity they had initially picked.

As the competition concluded, we were astonished by the makeover provided by the contesting beauty-preneurs. Each model was completely transformed and this was only possible because of the dedication and perseverance displayed by each of the contesting beauty preneurs.

Did we stop there? Certainly not. We notched up the competition by leaving the judgment to our external social media audience. All makeovers provided by the contesting beauty-preneurs were posted on our Facebook page. After three days, the winner was announced based on the most ‘likes’ received by a single post.

This make-over competition not only created awareness about the wonderful work done by the contesting beauty-preneurs, but showcased and advertised their skills to a wide audience.


Godrej One, Pirojshahnagar,
Eastern Express Highway,
Vikhroli East, Mumbai, Maharashtra Pin Code - 400 079