With a two-pronged approach, Paravai is working to create secondary livelihood options for rural women by making them mobile retail entrepreneurs. This has resulted in increasing GCPL’s rural reach in gram panchayats that were not reached before.

The Chennai sales team is showing great competency and interest in this project, thereby sharing the value approach of Good and Green. The sales team is determined to achieve both its social and business objective. This can be termed as the business of goodness.

We would like to thank Mr. Siddhartha Subramanian, Mr. S. Teekaraman and all others who are bringing depth and value to this program. Being community leaders, some of these women entrepreneurs are leading and mobilizing large self-help groups, thereby gaining scale and income through this initiative.


Godrej One, Pirojshahnagar,
Eastern Express Highway,
Vikhroli East, Mumbai, Maharashtra Pin Code - 400 079